Time to Thrive - Marketing Strategies For Small Business

The science of pricing and how to stop leaving money on the table! (Per Sjofors)

Bethany Meadows Season 1 Episode 52

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0:00 | 32:28

In today’s episode, we will explore the science of pricing and how to stop leaving money on the table.

Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows. 

Over 15 years ago, Per developed a process for conducting pricing experiments. While many business schools teach pricing in a separate or detached activity, Per believed that it needed to be integrated with customer targeting, product and/or service features, marketing channels and messages, and sales channels and methods.

https://sjofors.com/pricing-strategy-services

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