Time to Thrive - Marketing Strategies For Small Business
Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 16 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about free resources, marketing training and strategy coaching for business owners at www.TimeToThriveInBusiness.com
Episodes
70 episodes
Measuring and Increasing Your Customer's Lifetime Value (Valentin Radu)
I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around ...
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Season 1
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Episode 74
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40:52
Developing a Content Marketing Strategy (Sarah Noel Block)
Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketin...
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Season 1
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Episode 69
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33:26
Developing a LinkedIn Strategy for Business Growth (Judi Fox)
No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally buil...
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Season 1
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Episode 68
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36:39
Success Secrets From the Habits of the Successful (Dr Ruth Gotian)
It’s been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about the...
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Season 1
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Episode 67
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34:04
Success in Business Doesn't Mean Riding a Tornado (Kerry-Ann Powell)
Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company’s success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today p...
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Season 1
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Episode 66
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55:04
Video Strategy for Small Business (Tony Gnau)
Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today’s guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video...
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Season 1
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Episode 65
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38:30
Rules for Sharing in a Digital World (Bryan Kramer)
From the time we are old enough to understand basic language, we are taught to share. It is ingrained in most of us that this is acceptable and expected behavior in society. The digital age has elevated the concept of sharing to an entirely new...
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Season 1
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Episode 64
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45:06
Creating Brand Names That Stick (Alexandra Watkins)
Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand name...
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Season 1
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Episode 63
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53:15
Content Marketing 101 (John Egan)
In today's episode, we will break down content marketing into its basic parts and demonstrate how every business owner and enterepreneur should have a strategy in place.Our guest is John Egan, a content creator and marketing strategist ...
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Season 1
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Episode 62
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42:33
Uncommon Skills Every Business Owner Needs (Mark Herschberg)
As a business owner, you are the ceiling for your business. This means in order for your business to grow beyond the status quo, you need to build your skills. Things like leadership, communication, negotiation techniques and others. Our guest ...
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Season 1
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Episode 61
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55:29
The Mindset of a SuperMom (LaChelle Adkins)
Our guest today is America’s SuperMom LaChelle Adkins! She and her husband Jerome have been married almost 30 years and have 15 children. She raises her family while also working in ministry, running her coaching business and performing charity...
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Season 1
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Episode 60
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41:47
Converting LinkedIn prospects to customers (Richard Moore)
Our guest today describes himself as a conversion coach. He specializes in helping coaches and consultants use LinkedIn to convert using their content. Richard Moore has drawn from his corporate sales background and over 17 years of...
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Season 1
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Episode 59
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49:43
Fail It Until You Nail It! (Ben Currier)
Our guest today is the self-proclaimed world’s number 1 failure. Ben Currier worked in corporate finance and accounting for 15 years and gained experience helping companies in a wide range of industries, including video gaming, jewe...
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Season 1
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Episode 58
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44:28
Using your personal brand to advance business goals. (Vinnie Potestivo)
Our guest today is Vinnie Potestivo. He began his career as a MTV executive responsible for helping artists and celebrities claim their brand narratives in the original wave of unscripted television. He has worked with Ozzy Osbourne on The Osbo...
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Season 1
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Episode 57
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42:54
Be different or be dead. (Roy Osing)
In this episode, our guest is Roy Osing, a former president, CMO and entrepreneur with over 40 years of executive leadership experience. As President of a major data and internet company, his “out of the box” leadership style took the company f...
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Season 1
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Episode 56
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45:07
Overcoming an abusive past and embracing a mindset for success. (Alundas Havens)
In this episode, Alundas Havens is a marine corp veteran who has overcome adversity, abuse and neglect to embrace a mission of helping others reset their mindset for success.He is the host of The Winners Paradigm podcast when he shines a...
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Season 1
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Episode 55
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28:34
Using strategies, systems and the right mindset to build a healthy business. (Michelle Nedelec)
Michelle Nedelec has over 20 years experience in Executive Coaching, working with a range of clients from solopreneurs to 8 figure companies. Michelle is the co-founder and Creative Director at Awareness Strategies where she provides mark...
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Season 1
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Episode 54
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36:24
The importance of thought leadership for entrepreneurs. (Nicky Billou)
In today's episode, our guest Nicky Billou shares the process and mindset of becoming a thought leader and attracting ideal clients.Nicky is an international best-selling author, corporate speaker and co-founder of e-Circle Academy, a m...
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Season 1
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Episode 53
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44:03
The science of pricing and how to stop leaving money on the table! (Per Sjofors)
In today’s episode, we will explore the science of pricing and how to stop leaving money on the table.Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use prici...
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Season 1
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Episode 52
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32:28
Creating marketing systems that work... and avoiding misfires! (Michael DeLon)
On today’s episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires.Michael DeLon is the president of Paperback Expert, a company helping business owners create credibil...
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Season 1
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Episode 51
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25:53
Getting Started on a Content Creation Strategy (Laura Stewart)
Our guest today is Laura Stewart and she shares her top tips and ideas for getting started on a content creation strategy.Laura is the Vice President of Canada’s top real estate firm REC Canada. She spent 8 years helping over 1,200 inve...
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Season 1
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Episode 50
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51:59
Why should a business owner launch a podcast? (Adam Adams)
Our guest today is Adam Adams. After selling his first podcast focused on real estate, Adam launched the Podcast on Podcasting which is ranked as a top show for podcasters. He is also the founder of
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Season 1
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Episode 49
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1:13:40
How to have a successful business AND go on vacation without your laptop! (Fabienne Fredrickson)
Our guest today is Fabienne Fredrickson, founder of The Leveraged Business program. Fabienne mentors other women in business how to scale their businesses based on the model she herself used to reach several million in revenues. She is the auth...
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Season 1
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Episode 48
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43:29
3 Essential Frameworks for Growing Thought Leadership (Beate Chelette)
In this episode, our guest Beate Chelette shares her secrets to creating authority in your field, as well as how to create a solid blueprint for success.Beate began her entrepreneurial journey as a broke single mom and immigrant struggl...
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Season 1
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Episode 47
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52:03
Telling your small business brand story. (Shannon Peel)
In today's episode, our guest Shannon Peel shares how business owners can grow their business through developing a brand story.Shannon is the creative force behind the MarketAPeel Brand. She is passionate about helping professionals def...
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Season 1
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Episode 46
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30:33