Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
The Secret for Sustainable Business Operations (Alicia Butler Pierre)
In this episode of Time to Thrive, Bethany Meadows chats with Alicia Butler Pierre, an expert in business infrastructure and founder of Equilibria Inc. Alicia shares her journey from chemical engineering to helping small businesses streamline their operations. She introduces her Kasennu™ Framework, which helps businesses replicate their success for sustainable growth. They discuss key warning signs of operational chaos, the importance of delegating, and staying adaptable in a rapidly changing market. This episode is packed with actionable tips for business owners looking to build efficient, scalable operations.
00:00 Introduction and Guest Overview
02:18 Alicia's Background and Transition
05:39 The Kasennu™ Framework Explained
08:32 Implementing Business Infrastructure
11:32 Mindset and Visual Aids for Entrepreneurs
14:13 Warning Signs and Early Stage Challenges
16:54 Common Misconceptions and Pitfalls
21:30 Leadership and Delegation
23:33 Outsourcing and Specialized Knowledge
27:48 Adapting to Change and Continuous Learning
30:25 Final Takeaways and Contact Information
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.