Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
From Passion to Profit (Melinda Emerson)
In this episode of Time to Thrive, host Bethany Meadows talks with Melinda Emerson, known as the “Small Biz Lady,” about turning passion into profit. Melinda shares her accidental journey to becoming a top small business expert and offers practical advice for entrepreneurs at every stage. From creating a life plan before a business plan to mastering social media and avoiding common business pitfalls, this episode is packed with insights. Tune in to learn how to align your passion with purpose and build a sustainable, profitable business!
0:00 Introduction to the Entrepreneurial Journey
00:08 Meet Melinda Emerson: The Small Biz Lady
02:26 A Journey from Passion to Profit
06:53 The Birth of the Small Biz Lady Brand
08:59 Essential Steps for New Entrepreneurs
13:28 Common Mistakes and How to Avoid Them
16:22 The Importance of Being Coachable
16:41 Mastering Social Media for Business Success
18:13 Building Trust and Engagement Online
20:41 The Power of Consistent Content Creation
22:49 Navigating AI in Content Creation
26:36 Developing a Personal Brand
30:27 Turning Passion into Purpose and Profit
32:13 Key Takeaways and Final Thoughts
33:21 Where to Connect with Melinda Emerson
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.