Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
Business Differentiation Through Culture (Barry LaBov)
In this episode of the Time to Thrive podcast, host Bethany Meadows chats with Barry LaBov, founder and CEO of LaBov Marketing Communications and Training, about the vital role of corporate culture in creating a competitive advantage. From his unique journey starting in the music industry to building a successful marketing firm, Barry shares how culture can be a catalyst for engagement and growth. Tune in to learn Barry’s insights on differentiating your business, aligning teams around a purpose, and fostering a culture that’s truly valued by employees and customers alike. Plus, Barry reveals why internal communication is essential and shares tips for leaders on staying connected with their teams in authentic ways.
www.barrylabov.com
00:00 Introduction and Guest Welcome
01:08 Barry Labov's Vintage Passion
02:16 Founding Story of Labov Marketing
04:11 Importance of Corporate Culture
05:28 Employee Engagement Strategies
10:53 Aligning Teams Around Purpose
14:09 The Power of Storytelling
20:39 Internal Communication Tips
22:25 Emerging Trends and AI
26:45 Building a Purpose-Driven Company
28:35 Final Thoughts and Takeaways
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.