Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
The Marketing Tactic 97% of Businesses Ignore (John Dwyer)
Most businesses compete on price, but what if there was a better way to attract and retain customers? In this episode of Time to Thrive, host Bethany Meadows sits down with John Dwyer, founder of the Institute of Wow, to uncover a simple yet powerful marketing strategy that 97% of businesses overlook—incentives.
John shares real-world success stories of businesses that boosted sales without slashing prices, including a restaurant that fills its seats every night and a bank that stopped advertising interest rates and still grew by billions.
In this episode, you’ll learn:
✅ Why incentives work better than discounts
✅ How to create offers that make your business stand out
✅ The biggest mistakes businesses make with customer engagement
✅ How to collect and use customer data to increase loyalty
If you're tired of price wars and want a smarter way to market your business, this episode is a must-listen.
🔗 Learn more about John Dwyer and the Institute of Wow at instituteofwow.com.
🎧 Tune in now and discover the marketing tactic that could transform your business.
Other websites to explore:
- Vacations Incentive - https://vacationsincentive.com
- Facebook Contest Formula - https://fbcontestformula.com
- https://aigenietrades.com (targeted at trades)
- https://aigeniephone.com (All industries)
00:00 Introduction and Guest Welcome
00:39 Icebreaker Question
01:43 Understanding the Wow Factor
03:30 Importance of Data Collection
11:02 Effective Loyalty Programs
16:16 Digital Marketing Strategies
23:21 Transition to Small Business Sector
24:12 The Power of Storytelling
25:10 Building Trust and Personal Branding
25:58 Surrounding Yourself with the Right People
26:59 Effective Marketing Tactics
29:44 Case Study: Greater Building Society
33:55 Content Marketing Success
37:45 The Power of Incentives
41:28 Inspiring Others Through Generosity
44:32 Key Takeaways and Conclusion
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.