Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
How to Align Your Brand with Red & Blue Customers (Chris Peterson)
In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.
Chris shares insights on:
✅ How political and cultural identity shape buying behavior
✅ The biggest mistakes businesses make when trying to appeal to "everyone"
✅ Practical steps to identify and attract the right audience
✅ Subtle messaging shifts that can make your brand more effective
✅ How to market smarter—without taking a political stance
Whether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.
🔗 Get Chris’s book, Red & Blue Customers → Buy Here
🌐 Learn more about LifeMind AI → lifemind.ai
Tune in now to discover how to align your brand for success!
00:00 Introduction and Guest Welcome
00:39 Icebreaker Question
01:39 Exploring the Book: Red and Blue Customers
02:30 Research Insights and Market Behavior
06:55 Applying Insights to Business
10:06 Marketing Strategies for Different Audiences
26:05 Challenges and Missteps in Marketing
29:11 Practical Steps for Business Owners
35:14 Conclusion and Final Thoughts
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.