Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
Building Leadership from the Inside Out (Walter & Tasha Carter)
What happens when you combine military precision with entrepreneurial heart? You get Walter and Tasha Carter—co-founders of Maximize Growth and a dynamic husband-and-wife duo helping organizations elevate their leadership, communication, and team performance.
In this episode of Time to Thrive, we explore the most common leadership pitfalls small business owners face—and how to overcome them. From building self-awareness and creating effective communication channels, to fostering workplace culture and embracing generational differences on your team, Walter and Tasha deliver wisdom that’s both practical and powerful.
They also share:
- Why self-awareness is the foundation of strong leadership
- How to make communication a culture, not a checklist
- Why asking questions is the secret to unlocking team potential
- Strategies for leading younger generations with empathy and purpose
- The role systems, structure, and documentation play in scaling a business
- How their coaching approach is shaped by John Maxwell’s core principles
Plus, we chat about why friction might be the thing holding your business back, and how intentionality can lead to breakthroughs.
Whether you’re building a team, growing your influence, or simply trying to get out of the weeds of day-to-day operations, this conversation will inspire you to lead with both strategy and soul.
🔗 Connect with Walter & Tasha at maximizedgrowthllc.com or on social @MaximizedNow.
00:00 Introduction and Guest Welcome
00:56 Icebreaker Question: Spending $1,000 on a Friend
02:22 Leadership Development: Self-Awareness and Influence
04:28 Communication in Growing Organizations
07:43 Delegation and Trust in Leadership
10:56 John Maxwell's Influence on Leadership Coaching
13:54 Building a Positive Workplace Culture
16:45 Understanding Employee Motivations
19:07 Structure and Accountability in Small Businesses
20:23 Documenting Conversations for Growth
21:21 Understanding and Addressing Friction
24:04 The Importance of Communication and Systems
25:49 Leveraging AI and Productivity Tools
27:24 The Role of Coaching in Business
31:40 Military Insights on Leadership and Operations
35:02 Common Mistakes in Leadership
38:29 Maximize Growth: Services and Contact Information
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.