Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
Why Strategy Beats Tactics (John Jantsch)
We’ve officially hit 100 episodes of the Time to Thrive Podcast — and we’re celebrating this milestone with a true marketing legend: John Jantsch, founder of Duct Tape Marketing, best-selling author, and host of one of the longest-running business podcasts out there.
In this episode, John unpacks what it really takes to create a marketing system that drives consistent growth — without chasing every new trend. From identifying your ideal client to building content that actually converts, he shares tactical insights every small business owner can put to use immediately.
We talk about:
- Why strategy must come before tactics
- How to define and attract your ideal client
- The importance of turning marketing into a repeatable system
- Smart ways to use content (without drowning in it)
- When to delegate and scale — and how to stop doing everything yourself
- The one thing you should do today to make your business better tomorrow
Whether you’re just getting started or scaling to the next level, this conversation is full of timeless marketing wisdom and practical takeaways.
🛠️ Learn more about John at ducttapemarketing.com
00:00 Introduction and Milestone Celebration
00:24 Introducing John Danced: Marketing Guru
01:21 Random Question Fun
02:14 The Importance of Strategy in Marketing
03:12 Defining Your Ideal Client
06:56 Brand Strategy Essentials
10:31 Turning Marketing into a System
16:30 The Role of Content in Strategy
19:06 Client Stories and Referrals
06:01 The Importance of Word of Mouth and Referrals
21:57 Scaling Your Business: Overcoming Growth Challenges
22:31 Three Key Elements for Successful Scaling
24:49 Advice for Solopreneurs and Freelancers
25:21 Delegation and Building a Team
28:22 Mindset Challenges in Business Growth
30:20 Insights from Podcasting and Guest Wisdom
32:25 Core Principles of Marketing
38:28 Practical Tips for Business Success
42:04 Conclusion and Where to Learn More
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.