Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
The Life-First Business Revolution (Racheal Cook)
Is hustle culture burning you out? In this empowering episode of Time to Thrive, Bethany Meadows sits down with business strategist and CEO Collective founder, Racheal Cook, to challenge the traditional model of entrepreneurship. Racheal shares her revolutionary approach to building a life-first business—one that prioritizes your health, your family, and your peace of mind without sacrificing profit.
From navigating the realities of entrepreneurial poverty to managing chronic illness while leading a thriving business, Racheal opens up about how intentional planning, setting clear definitions of success, and respecting your current life season can completely transform the way you run your business.
Bethany and Racheal also get real about delegation, margin, and the emotional toll of trying to do it all. Whether you're a mompreneur, a service-based founder, or a woman who's tired of the burnout cycle, this episode will inspire you to reimagine success on your own terms.
If you've ever wondered whether it’s possible to grow a successful business and still have a life—you’ll want to hear this.
Topics We Cover:
- What “entrepreneurial poverty” really means and how to escape it
- Building sustainable success by honoring your energy and time
- How to delegate without losing control of your brand
- Managing feast-or-famine cycles and reclaiming consistency
- Why defining your version of success is the key to thriving
- The power of margin, intentionality, and seasonal awareness
00:00 Introduction to Bethany Meadows and Rachel Cook
01:01 Rachel's Tips for Managing Chronic Illness
02:36 Understanding Entrepreneurial Poverty
05:10 Bethany's Journey as a Mompreneur
07:35 Balancing Business and Family Life
11:21 The Importance of Intentional Business Design
19:24 Redefining Success Beyond Money
21:09 Creating Quality Time with Kids
21:38 The Importance of a Support System
22:48 Defining Success in Relationships
23:52 Proactive Business Planning
24:53 Managing Feast or Famine in Business
26:12 Understanding Business Capacity
28:25 The Concept of Margin
31:20 Delegation and Team Building
39:00 Key Takeaways and Final Thoughts
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.