Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
The Power of Business Texting (Chris Brisson)
What if your next business breakthrough could be as simple as a text message?
In this episode of Time to Thrive, Bethany Meadows sits down with Chris Brisson, founder and CEO of SalesMsg, to talk about why SMS is the most underutilized yet powerful communication tool for small businesses. From lead generation to customer service to AI-enhanced conversations, Chris shares how entrepreneurs can use text messaging to create personal, scalable, and highly effective touchpoints with their audience.
You’ll learn:
- Why SMS outperforms email for engagement
- How to “Text-ize” your business across the customer journey
- The biggest messaging mistakes to avoid
- How to use SMS to double your sales in 90 days
- Why simplicity, speed, and authenticity win every time
Whether you’re a solopreneur or leading a growing team, this episode is packed with strategies to turn conversations into conversions—one text at a time.
👉 Learn more at salesmessage.com
00:00 Introduction and Guest Welcome
00:52 Chris Broan's Entrepreneurial Journey
03:56 The Power of SMS in Business
08:32 Best Practices for SMS Marketing
17:03 Strategies to Boost Sales with SMS
21:03 Optimizing Messaging for Lead Engagement
21:48 Offering Free Growth Sessions
22:26 Revisiting Sales Message for Better Outreach
24:52 The Journey of Building Sales Message
25:06 Mindset Shifts for Startup Success
27:59 Validating Ideas Before Building
29:32 Scaling and Delegating in Business
33:37 Psychology of Effective Messaging
37:06 Importance of Product in Business Growth
43:44 Final Thoughts and Contact Information
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.